Unveiled in 2022, the Agadir Tourist Information Center (our photo) has just been inaugurated. The building finally found a place on the seafront, just below the Belvédère garden which has just received a facelift. However, a question arises: will the expected services be up to the standard of the building? This question also applies to the various information points and other interactive terminals set up in the capital of Souss, but also in Taroudant and Tafraout .
This baptism took place under the leadership of the president of the city, Aziz Akhannouch, also head of government, and governor Saaïd Amzazi (our photo).
This achievement is one of the many objectives of the Urban Development Program transforming Agadir into an extraordinary city.
The building also includes an "administrative complex" (on the left in our image) intended to " facilitate various administrative procedures for residents and professionals in the tourism sector". It was delivered to local authorities, auxiliary forces, police and civil protection. Cost of the entire operation: 15 million dirhams (1.4 million euros).
Featuring shimmering colors intended to make it a visual landmark (our photo), the new Tourist Information Center aims to be "a welcoming space where tourists can easily access precise information on local attractions, activities, events and transport services". It intends to provide “personalized advice to enable visitors to maximize their experience in Agadir and the surrounding region.”
Nice program! Very, very ambitious when you know what level you are starting from
In general opinion, the Agadir tourist office (our photo) or what takes its place ... fulfills its function poorly, or even does not fulfill it at all. Quite poorly located, he did not even give a map of the city to his rare visitors, who seemed to bother the employees present...
A cultural revolution, in-depth professional training and significant resources are needed to change the situation. The buildings are certainly an important thing (here the information point built at the entrance to Amal Square), their use is another. The coming months will show whether local authorities, particularly those responsible for tourism, are capable of changing the situation. It is not impossible, when we observe the young women and young men responsible for reception at Danialand.
Another information point popped up in Taroudant, at Avenue Moulay-Rachid, just before the hospital and the entrance to the Kasbah (our photo ).
Like the one in Place Amal, it is not yet served, without information on the opening date being displayed on the door, which would still be the start of a change in attitude towards the customer tourist.
Along with a museum, an information point with breathtakingly beautiful architecture was built in Tafraout (our photo). Here too, staff responsiveness will be essential.
Interactive information terminals - the first at Agadir airport - are announced throughout the region, as well as a website. Excellent idea, but it is not won when we see the sluggish and not updated state of the site of the municipality of Agadir, and in particular the realization of the Development Program yet at the center of attention!
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