Pure Passion: very good dishes, impersonal service

Located on the northern bay of the Marina of Agadir, Pure Passion Restaurant is highly rated. It is even considered the number one table in Agadir on Tripadvisor. The contents of the plate are certainly excellent. But the service is "industrial" type: impersonal, without warmth. The atmosphere is rather snobbish. 

The Pure Passion website advertises that the owner is Mr. Karl. This one has a farm that delivers organic vegetables and fruits to the restaurant. Alright. The products seem to be of excellent quality.

We feel the presence of a strong battalion in the kitchen, which masters its subject. The essentialfrom the menu offers classics of the French table, with a very strong presence of seafood products and some infidelities on the Italian side. The ones we tested were successful.

Bay window

A large bay window overlooks the Marina, but it is not open to the outside. It is only appreciable when it is cool - which is rare in Agadir - and the atmosphere is felt. In the main room of some 80 seats are added embrasures in a cozy style, more discreet, as well as a bar and lounges.

When it comes to service, we can speak of a squadron that spins around a lot. The economic system on which Pure Passion is based wants it to offer, to serve and to cash in fairly quickly. If the servers had taken a course in human relations or were not padlocked in a corset that undermines their friendliness, the result would be much better. But apparently Pure Passion prefers to play it impersonal, a bit haughty. Damage.

Relatively expensive

Here you have to have a well-stocked wallet. The dishes are relatively expensive and no menu is offered to keep the painful within a reasonable niche. 

Obviously, some of the clientele came to see and be seen. Hence a certain snobbery that emanates from the room. 

Extensive Moroccan wine list and selection of French wines.